Digital Signage for Food & Beverage (F&B)

7 Ways Cafes and Restaurants Can Boost Daily Sales Using Digital Signage

By Anik Agarwal on 19 May. 2025
7 Ways Cafes and Restaurants Can Boost Daily Sales Using Digital Signage

If you're running a café or restaurant, you know that margins are tight, customer attention is fleeting, and promotions need to move fast. What if your menu board could actually help you sell more — not just show items?

That’s the power of digital signage — and it's quickly becoming a game-changer for F&B businesses across India


☕ Why Static Signage Is Fading

Printed posters and chalkboards are charming, but they can’t keep up:

  • You can’t update specials on the fly

  • There’s no room for dynamic visuals or animation

  • They often go unnoticed in busy environments

Digital signage, especially with a solution like OTTIS, turns your screens into a sales tool, not just a menu display.


🔥 7 Proven Ways to Use Digital Signage in Cafes & Restaurants

1. Showcase Daily Specials with a Visual Punch

Update daily deals and combos every morning with vibrant visuals. No more chalk smudges or reprints — just click and update.

2. Highlight High-Margin Items

Push smoothies, desserts, or new beverages during peak hours. Eye-catching slides can gently nudge customers to try more.

3. Run Happy Hour Countdowns

A live countdown timer on your digital board can drive urgency and increase bar or café footfall during off-peak hours.

4. Display Instagram Posts or Customer Reviews

Pull real-time content or testimonials from your social feed. Build trust with first-timers by showing real people loving your food.

5. Upsell Combos and Add-Ons

"Make it a combo for ₹49 more?" Visual upsells during the ordering moment can significantly increase average order value.

6. Promote Limited-Time or Seasonal Items

Launching a mango shake this summer? Digital signage makes it easy to promote time-bound dishes or limited menus.

7. Educate & Entertain While They Wait

Use wait times wisely — share fun facts about your food, kitchen hygiene practices, or chef-curated tips on your screens.


🍽️ Why OTTIS Is Built for Your Kitchen

OTTIS is a plug-and-play digital signage platform that fits perfectly into your café or restaurant workflow.

 ✅ Works with your existing screens ✅ Drag-and-drop CMS — no tech team needed ✅ Schedule content for breakfast, lunch, and dinner slots ✅ Update remotely — even from home ✅ Affordable Pay-As-You-Go pricing


🚀 Start Boosting Sales with OTTIS

Digital signage isn’t just for franchises or big chains anymore. OTTIS brings it to local cafés, family restaurants, and cloud kitchens at a fraction of the cost.

Tags

cafesrestaurantsrestaurant technologycustomer engagementupselling

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